Introduction
Climate Awareness Poster
This poster was created to raise awareness about climate change and emphasise the importance of collective responsibility. The central idea was to visually communicate that saving the planet is not an individual task, but a communal effort — something that requires unity and shared action.
Introduction
Climate Awareness Poster
This poster was created to raise awareness about climate change and emphasise the importance of collective responsibility. The central idea was to visually communicate that saving the planet is not an individual task, but a communal effort — something that requires unity and shared action.
Concept Development
Literal Visualisation
The initial concept focused on a literal representation of “saving the planet.” I illustrated the Earth hanging above danger — surrounded by rubbish and fire — while a chain of people held hands to prevent it from falling. The metaphor was intentionally direct and emotionally readable. Early sketches explored composition, balance, and how to guide the viewer’s eye from the slogan to the central illustration.
Concept Development
Literal Visualisation
The initial concept focused on a literal representation of “saving the planet.” I illustrated the Earth hanging above danger — surrounded by rubbish and fire — while a chain of people held hands to prevent it from falling. The metaphor was intentionally direct and emotionally readable. Early sketches explored composition, balance, and how to guide the viewer’s eye from the slogan to the central illustration.
Concept Development
Literal Visualisation
The initial concept focused on a literal representation of “saving the planet.” I illustrated the Earth hanging above danger — surrounded by rubbish and fire — while a chain of people held hands to prevent it from falling. The metaphor was intentionally direct and emotionally readable. Early sketches explored composition, balance, and how to guide the viewer’s eye from the slogan to the central illustration.
Refined Drawing
Transition to Vector Style
In the second sketch phase, I refined the illustration and moved towards a clean vector style using geometric shapes. This helped simplify the message, making it more accessible and visually striking from a distance. The reduced forms also supported scalability and clarity for print applications.
Refined Drawing
Transition to Vector Style
In the second sketch phase, I refined the illustration and moved towards a clean vector style using geometric shapes. This helped simplify the message, making it more accessible and visually striking from a distance. The reduced forms also supported scalability and clarity for print applications.
Refined Drawing
Transition to Vector Style
In the second sketch phase, I refined the illustration and moved towards a clean vector style using geometric shapes. This helped simplify the message, making it more accessible and visually striking from a distance. The reduced forms also supported scalability and clarity for print applications.
Draft 1
Finalising Illustration & Typography Exploration
At this stage, the vector artwork was finalised. I began testing typography to find a typeface that aligned with the illustration’s tone. The first font choice, however, felt too rigid and unfriendly compared to the soft, geometric style of the drawing. The mismatch reduced the emotional warmth of the message.
Draft 1
Finalising Illustration & Typography Exploration
At this stage, the vector artwork was finalised. I began testing typography to find a typeface that aligned with the illustration’s tone. The first font choice, however, felt too rigid and unfriendly compared to the soft, geometric style of the drawing. The mismatch reduced the emotional warmth of the message.
Draft 1
Finalising Illustration & Typography Exploration
At this stage, the vector artwork was finalised. I began testing typography to find a typeface that aligned with the illustration’s tone. The first font choice, however, felt too rigid and unfriendly compared to the soft, geometric style of the drawing. The mismatch reduced the emotional warmth of the message.
Draft 2
Climate Context
To ground the composition visually, I sketched the terrain beneath the figures and the planet. This added depth and context, reinforcing the idea that the Earth is suspended above environmental destruction — intensifying the urgency of the message.
Draft 2
Climate Context
To ground the composition visually, I sketched the terrain beneath the figures and the planet. This added depth and context, reinforcing the idea that the Earth is suspended above environmental destruction — intensifying the urgency of the message.
Draft 2
Climate Context
To ground the composition visually, I sketched the terrain beneath the figures and the planet. This added depth and context, reinforcing the idea that the Earth is suspended above environmental destruction — intensifying the urgency of the message.
Final Outcome
Friendly Yet Impactful
For the final version, I selected a serif typeface with rounded characteristics to balance seriousness with approachability. I customised the typography so that the word “hanging” visually crumples and appears to fall — directly reinforcing the message through form. The ground element was fully vectorised to match the illustration style, ensuring visual consistency across the composition.
Final Outcome
Friendly Yet Impactful
For the final version, I selected a serif typeface with rounded characteristics to balance seriousness with approachability. I customised the typography so that the word “hanging” visually crumples and appears to fall — directly reinforcing the message through form. The ground element was fully vectorised to match the illustration style, ensuring visual consistency across the composition.
Final Outcome
Friendly Yet Impactful
For the final version, I selected a serif typeface with rounded characteristics to balance seriousness with approachability. I customised the typography so that the word “hanging” visually crumples and appears to fall — directly reinforcing the message through form. The ground element was fully vectorised to match the illustration style, ensuring visual consistency across the composition.