Intro & Results
Testing the Boundaries of AI Marketing
The objective of this project was to stress-test modern Generative AI tools in a fast-paced marketing environment. Acting as a one-person production agency, I used AI to generate all visual footage, voiceovers, and background music, bringing them together inside DaVinci Resolve.
The concept follows a universally relatable narrative: a worker instantly escaping a soul-crushing office job into vacation mode with EasyJet. Operating under a strict constraint of limited tool credits, I had minimal room for trial and error. The project proves that despite technical limitations, rapid, automated conceptualizing is fully viable for modern advertising.
Image Generation
Cost-Efficiency Through Image Priming
Because generating AI video directly from text consumes a high amount of credits and often yields unpredictable results, I engineered a highly cost-effective workflow. I started by generating static "First Frames" using the Nano Banana model via Google Gemini.
Through precise prompt engineering, I locked in the exact composition, lighting, and aesthetic for our two main scenes (the office and the beach). This phase ensured that the visual foundations matched my exact creative vision before spending a single video credit.
Video Generation
Motion via Image-to-Video Pipelines
With the aesthetic locked in, I imported the static Nano Banana images into Kling AI to generate the final footage. By utilizing an image-to-video workflow rather than relying on pure text, I could meticulously prompt-engineer the exact actions and camera movements I wanted. This significantly reduced unpredictable AI anomalies and allowed me to maximize every single video credit.
Audio Synthesis
Layering Soundscapes with Specialized AI
The auditory landscape was built from scratch using two separate generative platforms to create contrast across the narrative:
Voiceover
I used ElevenLabs to audition and select an authentic, high-reconciliation voice clone that perfectly matched the energetic and accessible tone of an EasyJet ad.
Soundtrack
To instantly trigger "vacation mode" the second the worker escapes the office, I used Suno to compose a positive, uplifting jazz track that immediately shifts the emotional energy of the commercial.
Post-Production
Refining AI Raw Assets in DaVinci Resolve
The final step was stitching the disparate AI outputs into a polished, cohesive commercial using DaVinci Resolve. To mask the raw nature of the AI clips and make the commercial feel premium, I performed localized color corrections, added drop shadows, and integrated authentic EasyJet branding elements.
The easyJet logo is the property of easyJet
This is not a paid project but a concept